1. Promoter

The promoter of this competition is Maison Mills (ABN 70080289742) (the “Promoter”).

2. Eligibility

2.1 Entrants must be natural persons, aged 18 years or older at the time of entry, and residing in Australia, New Zealand, America, United Kingdom, Canada, or Singapore.
2.2 Employees, contractors, and immediate family members of Maison Mills or its agencies are not eligible to enter.
2.3 The Promoter reserves the right to request proof of eligibility (e.g. identity, proof of age).

3. Competition Structure 

3.1 The competition involves counting the total number of 'elf' characters present across the Maison Mills website (the website) <www.MillsMaison.com>.
3.2 The entrant is required to enter a correct count of the total number of instances on the website.
3.3 An entrant may submit one or more entries, however only the most recent entry will be considered. In the event that the entrant enters a correct count and then submits another count which is incorrect, the most recent entry will be the only entry considered.​

3.4 This competition is not suitable for use on a mobile device as the total number of 'elves' may not be visible

 

4. Entry Requirements & Submission
4.1 Entrants must submit the following information along with each entry:

• Full name

• Email address

• Phone number

• Street address (including city, state, postcode)

4.2 Entries must be submitted by 23:59PM AEST DECEMBER 12th 2025. Late entries will not be accepted.
4.6 The Promoter may reject or disqualify any entry that does not comply with these Terms or is ineligible, incomplete, or malicious, or that the Promoter reasonably determines to infringe third-party rights or applicable laws.

5. Judging, Winner Selection & Prizes

5.1 Answers submitted by all entrants will be assessed to determine those with correct counts. Three (3) winners will be selected in order of chronology of when their answers were submitted; i.e the entrants that enter the correct counts first will win. In the event that no correct counts are entered, then at the discretion of Maison Mills, three (3) winners may be selected from the entrants in order of Chronology; i.e if there are 28 'elves' present on the website and 8 entrants enter values of 26, the first 3 entrants to submit 26 as their entry will win. 
5.2 The Promoter’s decision is final and no correspondence will be entered into.
5.3 Prize details (types, number of winners, value) will be publicly stated prior to entry.
5.4 Prizes are non-transferable, non-refundable, and cannot be exchanged for cash, unless otherwise stated by the Promoter.
5.5 The Promoter will notify winners by email or phone within 7 of final judging. If a winner cannot be contacted within 7 days thereafter or does not claim the prize as required, the Promoter reserves the right to forfeit the prize and select an alternative winner (at its discretion).
5.6 The Promoter may publish the winners’ names and entries on its website or social media, and may require winners to participate in promotional activities related to the competition (e.g. interviews, photographs).

6. Privacy & Data Use

6.1 Entrants consent to the Promoter collecting and using their personal information (name, address, email, phone, social handles) for purposes of administering the competition, contacting winners, and marketing (unless withdrawn).
6.2 Personal information will be handled in accordance with the Promoter’s Privacy Policy and the Australian Privacy Principles (Privacy Act 1988).
6.3 Unless the entrant opts out, the Promoter may use the entrant’s contact details to send future communications (e.g. newsletters, promotions).

7. Liability & Indemnity

7.1 To the fullest extent permitted by law, the Promoter excludes all liability for any loss, damage, or injury (direct, indirect, consequential) arising out of or in connection with the competition, entry, or acceptance/ use of prizes, including (but not limited to) technical failures, theft, unauthorised access, or malfunctions.
7.2 The entrant indemnifies the Promoter against all claims, losses, damages, costs, and expenses arising from any breach of these Terms, including claims by third parties alleging infringement of intellectual property or moral rights.

8. Changes, Cancellation & Disqualification

8.1 The Promoter reserves the right to amend, suspend, cancel, or vary the competition or these Terms at any time, subject to applicable laws, and will publish changes where reasonable.
8.2 The Promoter may disqualify any entrant who tampers with the entry process or acts in bad faith or contrary to these Terms or applicable laws.

9. Permit & Legal Compliance

9.1 This competition is a game of skill (winner determined by judging, not chance.

10. Miscellaneous

10.1 These Terms are governed by the laws of Australia and each entrant submits to the non-exclusive jurisdiction of courts in that state.
10.2 If any provision of these Terms is held invalid or unenforceable, it will be severed, and the remainder shall continue in full force.
10.3 Headings are for convenience only and do not affect interpretation.

​10.4 Entrants agree to be ‘subscribed’ to receive marketing communications from Maison Mills.